This is my journey of exploring an out of box solution to increase Razorpay’s product discoverability. — Some background context Razorpay is an online payment solution in India. They have a comprehensive suite of products, somewhere around 20–25. The problem revolves around the discoverability of these products. The goal is to help people find what they need. The problem statement was directly provided by Saurabh at Razorpay as part of…

WhatsApp for Business allows businesses to engage with their customers and drive sales. One of these business segments is local stores and Kirana shops. After the pandemic, it is not uncommon for us to deal with our local stores through WhatsApp. However, the whole communication needs constant attention from the…

In the summer of 2020, I joined the 10kdesigners community and was assigned my first design problem. I had to design a landing page and an e-commerce app for gardeners. A year later, this is my attempt at recollecting my thought process and what I could have done better. Problem Brief Rule…